While most affiliate marketers start with one website or offer, once you've enjoyed some initial success, the challenge becomes scaling that early success to a full-time income and beyond.
In that regard, utilising freelancers is one of the easiest and most cost-effective methods for scaling your small affiliate business from a couple of web pages to an online publishing company housing several high-performing digital assets.
So what makes freelancers so crucial to small business growth?
When building an online business these days, content is king. Gone are the days when you could write a couple of hundred words and stuff as many relevant keywords into your copy as possible. You need high-quality content to outrank the competition, and you need lots of it.
The problem? There's only one of you and only so many hours in the day. However, the good news is that there is almost certainly a freelancer that boasts excellent industry knowledge within your niche that can deliver high-quality content at a price point that you can afford.
Suddenly, with just one freelancer, you can double your output of product review pages, blog content, and landing pages. As you scale, you can add more freelancers to your team to further accelerate your content marketing strategy with high-quality and engaging informational social media posts, infographics, and other high-value multimedia content such as YouTube videos.
While you might possess the ability to spot an opportunity to improve or upgrade the functionality or design of your website, you might not have the technical abilities to execute it.
From editing the code of your WordPress theme to split-testing your landing page designs, freelancers can help you maximise conversions at every step of the customer journey. Whether you've developed a specialised sales funnel or built a sizeable blog website, you can source the web development skills you need to take your performance to the next level.
A big part of affiliate marketing success is ensuring that your website is correctly configured and set up for optimal search engine performance. After all, if visitors can't find your site on search engine results pages, you don't stand a chance of making any commissions from your chosen affiliate programs.
Technical SEO tasks such as adding schema markup, optimising image sizes and adding the correct alt text, setting up breadcrumbs, and fixing 404 errors can be time-consuming and complicated. But with the help of a skilled freelancer, you can take care of all of these tasks quickly and easily, ensuring that your website is primed and ready to rank for your target keywords.
As SEO takes time to take effect (especially on new affiliate sites), one way to speed up the process of scaling your small affiliate business is to invest in paid traffic from sources such as Google, Facebook, and Bing.
However, this strategy can prove extremely costly if you don't know what you're doing. The last thing you want is to be paying huge sums for PPC (pay-per-click) traffic campaigns, especially if you are still working out kinks in your site to improve your conversion rates.
Thus, it would be best if you had someone who understands the laser targeting capabilities of ad platforms such as Facebook to bring you visitors for a matter of pennies each while Google still works out where to rank your site for your big money keywords. Once again, an experienced freelancer is your best bet – someone who can help you set up, manage, and optimise your paid traffic campaigns for maximum ROI.
As an affiliate marketer, the last thing you want to be doing as you scale is spending hours on menial tasks such as bookkeeping, editing and formatting articles, or emailing people to ask them about the possibility of placing a backlink on their site.
With a freelance virtual assistant (or several of them), you can outsource those necessary but time-consuming tasks to experienced individuals in their respective fields while you focus on activities that are really going to move the needle.
For instance, while you're churning out articles, you could have someone below you working on editing and formatting them before hitting publish, another person performing backlink outreach, and one more freelancer working on bookkeeping to ensure your outsourced writers are paid on time.
While there are plenty of freelance platforms, Fiverr is widely regarded as the leading freelance marketplace. The site hosts sellers from all kinds of disciplines, from web development to videography, content writing, graphic design, and anything else you might need for your growing affiliate marketing business.
With almost one million sellers operating on the site from all corners of the globe, not only can you find someone with the skills you need, but you can rest assured there are freelancers available irrespective of what your specific budget may be.
The chances are that you've got friends or colleagues in the affiliate marketing business who may already have freelancers in place for these sorts of tasks. So why should you try a freelancer from Fiverr instead of simply leveraging referrals from other affiliate business owners?
Firstly, as mentioned, you may be able to source the same quality of support (no matter what that may be) from a Fiverr freelancer for less by leveraging the buying power that living and working in a leading Western economy affords you.
When scaling a small business, every penny counts. No matter how small, savings made early in your business journey can reap huge dividends for you later down the line.
Next, Fiverr gives you access to a much broader spectrum of talent and skills. While you might know a good writer that helps your fellow affiliate marketers, you might need expert videographers to help with your YouTube videos or a Facebook Ads specialist to help grow your business.
Fiverr provides you with access to freelancers from all disciplines, from finance and accounting right through to HR.
Lastly, if you intend to scale your business, you need to build your own team around you. Borrowing freelancers from other affiliate business owners may work in the short term, but what happens when you begin to scale and need those people to work on your projects full-time? They're probably going to stay loyal to their original clients, and you'll be left searching for a freelancer on a platform like Fiverr anyway.
So, instead of getting stuck at a crucial stage of your affiliate business growth, start building a team around you today that can help your business reach its lofty goals from the outset.
So, what are you waiting for? Head over to Fiverr today to assess hundreds of thousands of talented freelancers all willing and ready to help your affiliate business reach its potential. Enjoy 10% off with the promo code AFFGATHER10 until 31st December 2022